Indonesian Gamers Flock to SEGA Atlus Festival 2026 to Play and Shop

Thousands of gamers from Indonesia gathered at the SEGA Atlus Festival 2026, which was held at Mall of Indonesia, Jakarta, on February 7-8, 2026. It is an event to showcase various games released by SEGA and its division Atlus, both existing and upcoming.

Gamers can expect popular titles from franchises such as Sonic, Yakuza/Like a Dragon, Persona, and many others. They can try the demo of these games, as well as shop for merchandise and participate in community events and games.

The enthusiasm of fans is massive. The queue for the merchandise shop needs to be divided into various segments. Visitors reported that they have to stand in line for hours; some even came to the mall hours before it opened.

SEGA Atlus Festival 2026 shows that there is a legitimate demand for official events from prominent video game publishers in Indonesia. It sets a positive precedent for other game publishers to hold their own event and reach their fanbases directly.

SEGA brings out 8 popular games

SEGA Atlus Festival 2026 showcases 8 of their popular games from various franchises. One of the highlights is Sonic Racing CrossWorlds, where at least 16 players can race solo or with their friends at the same time.

Celebrating their 30th anniversary, the Persona franchise showcases their two latest mainline games, Persona 3 Reload and Persona 5 Royal. Elsewhere around the event area, a teaser of Persona 4 Revival played across various TV screens.

Yet another series with die-hard fans in Indonesia, Yakuza/Like a Dragon invites players to try the demo of their latest remake, Yakuza Kiwami 3, complete with the Dark Ties spinoff.

Aside from those PC and console titles, gamers can also try out various mobile and handheld games. These games are Football Manager 2026 for Nintendo Switch, as well as Hatsune Miku: Colorful Stage, SEGA Football Club Championship 2026, and Sonic Rumble for mobile.

SEGA engaging their Indonesian fanbase

SEGA understands that community is an important part of their success. They made the community a big part of SEGA Atlus Festival 2026 by showcasing fan works created by various SEGA and Atlus fans throughout the country.

The community stage is also filled with local performers and creators such as Davidbeatt, Luthfi Halimawan, MiawAug, Ulerr, Jaret, and others.

Fans and cosplayers are encouraged to participate in community events and activities, with some provided exclusive prizes for lucky winners.

Meanwhile, collectors who are looking to complete their official swag are flocking to the merchandise shops to check the latest drops from SEGA and Atlus.

All in all, SEGA Atlus Festival 2026 is a solid start for publishers of their caliber to reach out to untapped fan potential in emerging countries such as Indonesia. We do hope other publishers can follow suit so that Indonesian gamers feel appreciated and heard.