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Logitech Road to MX Fest 2026 Bandung Explored AI Potential
Logitech continued the success of its roadshow in its second city as part of the MX Fest 2026: CTRL + SHIFT + AI: Beyond Mastery—Road to Bandung series on Saturday, October 31, 2026, at the Pajajaran Room, Bandung Electronic Center.
Known as one of Indonesia’s leading creative and innovation hubs, Bandung features a rapidly growing ecosystem supported by a community of designers, coders, and young professionals who actively generate new ideas.
The presence of MX Fest 2026: Road to Bandung served as a collaborative platform to broaden horizons and creativity in the era of digital transformation.
Carrying the major theme “CTRL + SHIFT + AI: Beyond Mastery,” Logitech invited creative and technology industry enthusiasts in Bandung to continuously adapt, innovate, and push the boundaries of their capabilities by leveraging Artificial Intelligence (AI) integration.
The Road to MX Fest 2026 event series in Bandung featured several MXperts who provided comprehensive insights and perspectives on positioning AI as a collaborative tool that assists work while honoring creativity.
The MXperts who delivered presentations include:
- Sandhika Galih – GDE & Co-Founder of WPU Course
- Rizqi Nino Firmansyah – Product Designer at AI Company
- Irpan Alfian – Graphic Designer & Creative Director of Nolla Studio
- Fini Charisa – Product Marketing Supervisor at Bittime
- Avip Syaifulloh – CEO of WPU Course
- Antonius Ryonathan Purwanto – UI/UX Designer at ND Studio Asia
- Aditya Fakhri Riansyah – AI & Fullstack Trainer at CODEPOLITAN
- Edward Sudjono – MX Ambassador Indonesia & Senior Product Designer at Tiket.com
- Hadian Rahmat – Founder of Nawaetu.com
- Samuel Ishak Putra – Marcom Manager Logitech Indonesia
Carrying the same theme as in Surabaya, “One Technology, Three Perspectives—How AI Shapes How We Build, Design, and Create,” Fini Charisa shared her experience as a UI/UX Designer during the Tech Talk session. Sandhika Galih (GDE & Co-Founder of WPU Course) also delivered a comprehensive presentation themed “Take Control of Your Future” on staying relevant in the agentic era. Additionally, a Light Tech Talk session explored AI from an interdisciplinary perspective with Aditya Fakhri Riansyah (AI & Fullstack Trainer) and Antonius Ryonathan Purwanto (UI/UX Designer).
“Creativity is not merely about having an idea, but about how we are able to transform that idea into meaningful work with a real impact. By utilizing AI as a tool, I want to invite creative talents to collectively discover new perspectives in facing the current dynamics of the creative industry,” said Irpan Alfian, Creative Director at Nolla Studio.
The event also featured a live podcast on stage themed “The AI Spectrum: Code, Visuals & Experience,” an interactive discussion hosted by Hadian Rahmat (software engineer) as the moderator, alongside Edward Sudjono (UI/UX designer), Afip Syaifulloh (CEO of WPU Course), and Rizqi Nino Firmansyah (product designer), which can still be enjoyed via the MXperience Club YouTube channel.
Through this series of sessions, participants were invited to see how artificial intelligence acts as a catalyst reshaping how professionals build, design, and create across various spectrums of the creative and technology industries.
